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Updates on the Latest News About the Indian Retail SectorThe categories covered in this report are: (Click to view) General Plans and Industry information General Plans and Industry information1. Malls attracting more than just customers The rush is so much that Shoppers’ Stop even has a separate department to handle in-store marketing activities. Govind Shrikhande, CEO of Shoppers’ Stop says that, “It’s an agent, not a driver of business for us. But even as we have grown 300% in the last five years, this business has grown around 600% in the same time frame.” Pantaloon has a team of 18-20 people, with Sanjeev Agarwal, Head of marketing at the head of the team, to deal with liaisons with advertisers, marketers and brands. Barista Coffee CEO, Partha Duttagupta, adds, “With 1.2 million walk-ins a month and a target audience largely in the 19-30 years category, there are many brands that are looking to form long-term and short-term promotion-led associations with us.” 2. Retail buzzing in India Retail consultancy Technopak Advisors estimates the size of the retail industry in India to be $300 billion which is likely to grow to $427 billion by 2010. The Tata Group is likely to expand to other formats as the size of the industry grows. Another major tie up happened between India’s Pantaloon Group and UK based Alpha Airports Group Plc to set up travel and food stores at airports in India. Big players – plans and investments1. Lifestyle to launch 2 new brands At present, the company has four in-house fashion brands, Zynuc & Nexus for men and Moiree and Mélange for women. After the introduction of Code, the Nexus brand will be discontinued. Lifestyle nets around 35% of its sales from private labels and both Code and Forca are expected to be high earners. 2. Tata Group to invest Rs. 4 billion in Infiniti Retail
The company will be setting up 30 stores, named Croma, stocking a wide range of electronic products and brands in the first phase and 100 stores in the next few years. The first store will open in the Mumbai suburb of Juhu on October 9, 2006 and will cover 20,000 sq ft of space. In general the stores will range from 15,000-20,000 sq ft in space. 3. Pantaloon signs agreement with Alpha Airports Group 4. Piramyd Retail Pune expansion With each store opening, the company has upgraded its look to stay in touch with its customers, increase its browsing space and incorporate trendier interiors. The city will have ten stores by the end of the year, a testament to the city’s high growth plan for the company. Pune also is the largest growth centre for its loyalty club, Piramyd Power Club, with over 50,000 active members. 5. Reliance Retail getting ready to open shop According to sources, Hyderabad was chosen as a launch pad due to its low cost of rentals and ease of finding properties. The company plans to open stores in 6 clusters in Andhra Pradesh focusing on the main cities which will be developed as retail hubs. Reliance Retail’s hypermarket chain Reliance Mart kicks off in Ahmedabad in December 2006 and the company plans to have a total of 20 hypermarkets running within a year. Its hypermarkets are being positioned as ‘value shopping’ offering discount prices. 6. Reliance to utilize SEZs as hubs for retail venture Using the SEZs as a hub will also lead to increased coordination and integration of the supply chain due to the availability of efficient logistics and IT infrastructure. The company’s SEZ in Haryana will have an international container depot, providing linkages to remote areas, via the Western Freight corridor, which would also connect SEZs in Jamnagar and Mumbai. 7. Lee Cooper signs JV with Pantaloon Retail Michael Capper, CEO (Asia Pacific) Lee Cooper Group Limited, said, "Pantaloon is the largest retail organization in India and Indus League has a superlative reputation for apparel brand management. We are delighted to partner with them and look forward to growing and developing the Lee Cooper brand in India." 1. Starbucks aggressive strategy for India The coffee culture in India has been growing at a fast pace and chains such as Barista, UK based Costa Coffee, Café Coffee Day and US based Barnie’s are all on a expansion drive and constantly adding value added products and services to their menu. Starbucks tie up with the RPG Group is likely to be very helpful due to its expertise and knowledge of the Indian market and due to its strength in the entertainment and real estate fields. 2. Tesco sees India as a growth area India’s grocery segment is estimated to be worth £125 billion and several global giants are trying to enter the market, where the government does not permit foreign investment for multiple brands. As per regulations, foreign companies may invest 51% for single brand retail only. 3. Carrefour in talks with Landmark group for franchise deal 4. VF Arvind keen to expand to non-apparel segments The new company has recently announced that it would be launching three new brands, Nautica, Jansport and Kipling. The company’s two other brands, Lee and Wrangler, were available in India before the joint venture. Wiseman added that the company would be focusing on “…strengthening and consolidating the five brands -- three new and existing two. The idea is to create a critical mass for the five brands before introducing other brands." The Nautica brand will offer a range of home products such as sofa sets, crockery and other home furnishing items. It will also have a selection of eyewear, perfumes and executive bags. Kipling will stock a variety of luggage items from backpacks, shoulder bags, laptop bags and wallets. The company will be focusing on six markets, Mumbai, Delhi, Bangalore, Pune, Chennai and Hyderabad to strengthen its brand and image. Its business is currently worth $40 million in India and is likely to grow by more than 25% this financial year itself. 5. Max Retail’s expansion plans for India 6. Starbucks sees growth in Russia, India The company will be opening stores in Sao Paolo, Brazil by 2006 end as it is the largest market in Latin America, already accustomed to the coffee and espresso culture. Starbucks opens its first African location in Cairo, Egypt in 2006 end through a joint venture with MH Alshaya. The company will open its first store in Moscow by October 2007, again with a joint venture with MH Alshaya. In India, the company has tied up with the Raheja Group and will be opening in early 2007. 7. Tommy Hilfiger to expand base in India At present, there are 9 stores in India, at Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad and Chandigarh and next on the list are Pune, Ahmedabad and Kochi. According to Shailesh Chaturvedi, CEO of Tommy Hilfiger India, "The company is evaluating the possibility of launching its range of work-wear in India. It is also looking to strengthen its kids' apparel line and denim wear range in the country." 8. Lladro gets permission to enter Indian retail market Support Industries1. KSA Technopak expands operations Arvind Singhal, CEO of Technopak Advisors, added that while there are no current plans of buying stake in a retail company, the consultancy would like to explore the idea. Its top priority right now is advising the retail pharma segment, for which it has tied up with leading healthcare consultants. 1. Wonder Leisure opens family entertainment mall The company already has plans to open one more Wonder Funkey mall either in Pune or in the close-by region. Besides gaming and entertainment area, there will be restaurants, theme eateries, banquet halls and conference rooms in the mall. Sector specific:Apparel & Footwear 1. Hidesign plans for franchises Another franchised store is likely to open in Guwahati, for which talks are currently taking place. Hidesign plans to open 6 franchise stores within the next six to eight months, with an investment of Rs. 3.5-4 million per store. In total, 25 stores are expected to be opened in India and 30 in the International market in the next three years. 2. Koutons to open 100 new outlets on Friday, 5th October, 2006 3. Lakshmi Mills enters apparel retailing 4. Monte Carlo plans to produce kids’ apparel AWI is a marketing and research and development body that provides manufacturers with the technology to design and manufacture woolen garments. As they represent the Australian wool growers and are a non- profit organization, the AWI does not charge its clients anything for these services. At present the organization is consulting with Raymond, Malwa Industries, Jayshree Mills, Wills Lifestyle, Reid & Taylor and Color Plus. Bookstores 1. Reliance to enter book retail segment Regarding showcasing books, Kapil Kapoor, marketing head of Roli Books said, “We have been witnessing a serious lack of shelf space for displaying books. The entry of Reliance would provide us more space for display as well as supermarket and hypermarket formats would bring in better sales for the publishers.” With the entry and expansion of several other retailers such as Pantaloon’s Depot, Landmark, Crossword in the books category is seeing a lot of excitement. Consumer Durables 1. Havell’s to open 200 outlets in 3 years 2. Technology retail is booming The Tata Group announced it will be opening Croma to cater to all brands of products such as computers, communication devices, music, gaming and appliances. Pantaloon has also opened its own store for electronic items called e-Zones which has a wide selection of technical toys and gadgets. 3. Tata-Woolworths partnership gives boost to consumer durable retail Croma will offer 6,000 products in eight categories, much larger than current retailers such as Vijay Sales, Viveks and Sumaria. Bipin Gurnani, CEO of Piramyd Mega Store said, "The Tata's Woolworths venture is expected to create new zones and categories within durable retailing. New categories such as mobile, telecom, accessories are not the categories which the traditional retailers have.” The challenge, however, is to get customers to move out of their comfort zone of traditional city favorites. Food & Grocery 1. Food retail is the segment of choice in India With FDI regulations requiring global retailer’s entry only in single brand retail, the available options are either a cash-and-carry model or a franchise agreement. While companies such as Shoprite and Magnet have entered into franchise agreements, Metro operated via a cash-and-carry system and Carrefour announced last week that it will also be entering the Indian market using this system. Bharti invested Rs. 25 billion to supply fresh vegetables for export to Europe and West Asia from its 4,200 acres of leased land in Punjab. Reliance has reportedly invested Rs. 40 billion to set up its agri-business plan in Punjab and Haryana, leasing more than 900 acres of land in Punjab alone. The company is also creating similar systems in West Bengal and Maharashtra. Pantaloon’s Big Bazaar and RPG’s Spencers’ are both creating such systems to source products such as fresh fruits and vegetables, food grains and processed foods directly from farmers. Rakesh Mittal, Vice-Chairman of Bharti Enterprises emphasizes the potential of the sector, adds “This opportunity in agriculture is an opportunity which is larger than telecom, which is larger than IT.” |
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