ABBY Awards 2022: TLG, Sony, Mindshare clutch high accolades


Match ends on the Goafest 2022; Ad-world extravaganza sees a narrative need of entries, attendees

TLG emerged because the “Ingenious Company of the Yr” on the ABBY Awards 2022, which concluded on Saturday on the Goafest 2022, the advert-world extravaganza with a narrative need of entries and attendees.

Earlier, Mindshare bagged the “Company of the Yr” title, whereas Sony Pictures Network India won the “Broadcaster of the Yr” honour. TLG emerged on the high attributable to its robust performance in seven classes of the ingenious ABBYs.

Within the intervening time, Well-liked Innovations bagged two Gigantic Prix awards on the ABBYs. This incorporated its Gigantic Prix recall for the Radio Zindagi — ‘The Applegram’ campaign. Lodestar UM also won Gigantic Prix for its campaign for Mumbai Police — ‘The Punishing Signal’, in the Media ABBYs category, that were awarded on Thursday on the competition. 

Award classes

On the final day, ABBYs were given out in 15 classes. These incorporated classes equivalent to Branded Dispute material and Entertainment, Video Craft, Vary Equality and Inclusion, and hundreds of others. 

Gold award winners in the Branded Dispute material & Entertainment category incorporated Immense Manufacturers LLP, Mindshare, GREY Group and FCB Group India. Within the Light Craft category, Well-liked Innovations won gold for his or her ‘Steer clear of Humans’ campaign for Tadoba Flowers and fauna Sanctuary and Irai Safari .

 Eight gold medals were awarded in Video Craft ABBYs, that are devoted to celebrating the stellar work done by filmmakers. Excellent Morning Films modified into as soon as named the ‘Specialist Of The Yr’ bagging as many as five gold medals on this section. The filmmaking company’s winning campaigns incorporated ‘Chotu which spotlighted the complications of little one trafficking for the My Selections Foundation.


Support after the pandemic

ABBY Awards 2022 recognises the most ingenious campaigns produced by the South Asian advert world and made a comeback after a hiatus of two years attributable to the pandemic. The tournament involved ingenious companies, media companies, broadcasters, and filmmakers.

Mindshare now not most effective walked away with the ‘Company Of The Yr’ award however also won the ‘Tech Company of the Yr’. Mindshare opened the ABBYs with a bang by winning eight gold medals on the first day. 

The eclectic mix of media companies that won the honours on the Media ABBYs incorporated Initiative Media India Pvt Ltd, which picked up several metals for its work for producers equivalent to MPL Sports Foundation and Amazon.

Sony Pictures Network India bagged the ‘Broadcaster of the Yr’ award with its medal tally, in conjunction with two golds on Friday. 

Published on

May maybe 08, 2022

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