Counterpoint: Motorola used to be third largest smartphone OEM within the US for 2021
LG officially shut down its cell division final April which left a sizeable hole within the US smartphone market and per the most recent Counterpoint Learn picture, Motorola filled that void by becoming the third largest smartphone OEM stateside. Sell-thru rates for Motorola smartphones grew by 131% in 2021 resulting in a 10% market portion which is an all-time excessive for Moto and places it within the motivate of Samsung’s 22% market portion and Apple with its 58% portion.
US Smartphone Sale-thru portion by trace (source: Counterpoint Learn)
Motorola also rose as much as the amount two living within the $400 and beneath tag section within the US. The maker’s sub $300 portfolio is one other key contributor to its success over the final year with the Moto G Stylus, Moto G Vitality and Moto G Pure promoting particularly successfully. Carrier deals and promotions are also principal contributors to Motorola’s upward thrust.
Counterpoint notes that Motorola’s momentum from 2021 is carried over to Q1 2022 with sturdy sales figures. Taking a investigate cross-test forward Counterpoint analysts request the logo to withhold pushing sale-thru values within the bigger tag tiers and no longer easy Samsung and Apple within the flagship section.
