Counterpoint: Motorola used to be third largest smartphone OEM within the US for 2021

LG officially shut down its cell division final April which left a sizeable hole within the US smartphone market and per the most recent Counterpoint Learn picture, Motorola filled that void by becoming the third largest smartphone OEM stateside. Sell-thru rates for Motorola smartphones grew by 131% in 2021 resulting in a 10% market portion which is an all-time excessive for Moto and places it within the motivate of Samsung’s 22% market portion and Apple with its 58% portion.

US Smartphone Sale-through share by brand (source: Counterpoint Research)

US Smartphone Sale-thru portion by trace (source: Counterpoint Learn)

Motorola also rose as much as the amount two living within the $400 and beneath tag section within the US. The maker’s sub $300 portfolio is one other key contributor to its success over the final year with the Moto G Stylus, Moto G Vitality and Moto G Pure promoting particularly successfully. Carrier deals and promotions are also principal contributors to Motorola’s upward thrust.

Counterpoint: Motorola was the third leading smartphone OEM in the US for 2021

Counterpoint notes that Motorola’s momentum from 2021 is carried over to Q1 2022 with sturdy sales figures. Taking a investigate cross-test forward Counterpoint analysts request the logo to withhold pushing sale-thru values within the bigger tag tiers and no longer easy Samsung and Apple within the flagship section.


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