BUSINESS

E-commerce roll-up Evenflow closes pre-sequence A spherical of $5 million  

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Will utilise the funds to lengthen its personnel size, acquisition and give a settle on to its tech and operations

Evenflow Producers (Evenflow), an e-commerce rollup has announced that it has closed its pre-sequence A spherical of $5 million.

The birth up-up also witnessed participation from Village World, 9Unicorns, Enterprise Catalysts, LetsVenture, Shiprocket, and angel merchants such as Emil Michael (ex-Chief Enterprise Officer at Uber), Vijay Shekhar Sharma (Founder & CEO, Paytm), Kunal Shah (Founder & CEO, CRED), Nimesh Kampani (Co-founder & CEO @ Trica), Sandeep Varaganti (CEO of Marketplace Reliance Retail), Abhishek Nag (ex-Director of BD @ Netflix), Sony Joy (ex-VP, Truecaller), MageHold (HK primarily based mostly micro fund), Transferring Capital (Uber alumni syndicate), MyAsiaVC, amongst others.

The birth up-up will utilise the new funds to lengthen its personnel size, acquisition and give a settle on to its tech and operations.

Originate-up profile

Founded by historic Uber executives Utsav Agarwal and Pulkit Chhabra in May perhaps maybe presumably 2021, the beginning up-up acquires and scales up third-birthday celebration sellers that promote on e-commerce marketplaces esteem Amazon, Flipkart, Meesho, JioMart and others by means of operational intelligence all over the value-chain — advertising and marketing, branding, cataloguing, provide chain, sourcing, channel expansion, and tons others. It specializes in classes such as home & kitchen, toddler care, sports activities & health, gardening, and tons others.

“We now maintain bought seven brands and launched two private labels and managed to scale our brands gradually within the final 12 months. Our personnel is devoted to scaling these superbly constructed shrimp companies into every day brands. We in truth feel very grateful for the hobby we are getting from key companions within the ecosystem.” said Utsav Agarwal, co-founder & CEO at Evenflow. The birth up-up objectives to device over 20 such Indian brands over the following 12-18 months. 

Vishesh Khurana, Co-founding father of Shiprocket, said, “We are pleased to be a bit of the Evenflow personnel. Collectively we operate to permit shrimp-medium scale sellers to lengthen their presence on the head e-commerce platforms and work successfully and successfully.”

Anne Dwane, Partner at Village World, said, “We loved the personnel at Evenflow and the trend they are drawing discontinuance the home of their queer manner. We share their imaginative and prescient and the velocity at which they’ve been building capabilities. We are pleased to assist the personnel and reinforce them of their endeavour with our learnings and our network of LPs.”

Apoorva Ranjan Sharma, Founding father of Enterprise Catalysts and 9Unicorns, said, “India’s digital-first online brands is going to be a $100 billion opportunity over the following 4-5 years. We are very optimistic about Evenflow’s skill to device and develop these brands.” 

Published on


May perhaps maybe presumably 05, 2022

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