BUSINESS

Extra investors coming in for top class smartphones: Samsung

Mobiles & Capsules


Turns into number 1 vendor in ₹1 lakh+ class

Folks want the appropriate and they also halt no longer anguish about the imprint by system of such products, Aditya Babbar, Senior Director and Head of Marketing, Samsung India urged BusinessLine. Right here’s staunch no longer finest in urban areas, but furthermore in the remotest facets of the country, he acknowledged on Monday.

That is thought of as one of many explanations why Samsung’s Galaxy S22 Ultra — its most top class flagship smartphone – raced to the pole impart in the ₹1 lakh+ class with 74 per cent quantity market fragment in March.

In accordance with Counterpoint Research, Samsung’s overall market fragment in the ₹1 lakh+ class in March changed into as soon as 81 per cent, basically attributable to the reputation and success of Galaxy S22 Ultra in India.

“This has occurred on yarn of three important suggestions — growth of community for availability of such devices to larger than 10,000 retailers, ride centres for such items, and easy price mechanisms thru diverse financing choices and exchange bonus programmes,” Babbar urged BusinessLine.

‘Availability and affordability’

He added that Tier 2 and 3 towns from states such as Bihar, the north-east, Odisha and Punjab were among other folks who contributed to gross sales in the head class segment (₹30,000+).

In accordance with Counterpoint Research, Samsung carried out 38 per cent quantity market fragment in March on this segment.

Babbar acknowledged that Samsung has one of the best 5G smartphone portfolio; out of 30 devices, 20 are 5G enabled.

“All these components, coupled with availability and affordability, drove thunder. We’re assured that in the second quarter, we can halt even better, with double digit thunder,” he acknowledged.

Chip shortages

When asked about the semiconductor shortage complications spherical the sphere, Babbar acknowledged that Samsung partners with all chip firms — including Qualcomm and MediaTek — other than its bear provide chain, and there would possibly possibly be no shortage as such unless now.

“We’re in a impart to thunder the numbers and meet market ask,” he acknowledged.

It has launched 12 smartphones since March, and more will be coming thru the year, Babbar added.

In accordance with Counterpoint Research, Samsung consolidated its overall mobile industry leadership in March, and led the smartwatch and tablet agencies in India.

“Samsung has a momentum now in the head class segment, as our channel assessments indicate tough ask going into the second quarter as smartly,” Tarun Pathak, Research Director at Counterpoint Research, acknowledged.

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May possibly well 09, 2022

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