Philip Morris bids $16 billion for Swedish Match in quest for possible choices to cigarettes

Marlboro-maker Philip Morris Worldwide Inc (PMI) said on Wednesday it used to be making a prompt money offer to employ tobacco and nicotine merchandise maker Swedish Match for 106 Swedish crowns per fragment.

It said the offer assign for the Stockholm-listed company amounted to about 161.2 billion Swedish crowns ($16 billion).

Swedish Match shares hit a file excessive on Tuesday after PMI confirmed experiences it used to be in talks to employ the Swedish firm, making a guess on the hasty-rising market for cigarette possible choices. Swedish Match shares rose an further 9% on Wednesday at 103.50 crowns.

The Swedish company makes most of its profit from Swedish-fashion snuff known as “snus”, but gross sales of its Zyn tobacco-free nicotine pouches are rising impulsively in Scandinavia and the United States as patrons change into more wisely being-wide awake.

PMI used to be spun off from U.S. search for Altria in 2008.

Procuring Swedish Match would give PMI, which is U.S.-primarily based mostly but does now now not promote its merchandise in america, access to a ready-made distribution community, taking up its extinct owners in its house market.

Swedish Match, which reported first-quarter earnings on Wednesday that maintain been a little bit below market expectations, said gross sales and revenue from Zyn grew tremendously in america, with deliveries up 35%.

The Swedish Match board said in a commentary it believed “the phrases of the offer recognise Swedish Match’s prolonged-term growth possibilities, contemplating the hazards connected with the realisation of those possibilities”.

The selection used to be supported by all board individuals attach one, a manual of trade union IF Metall, who said Swedish Match had the competence and journey to remain fair and that the offer didn’t replicate its prolonged-term fundamental assign.

Analysts at Credit Suisse said they had a obvious realizing on the uncover stage, announcing it represented a roughly 40% premium to its previously undisturbed assign.

PMI said finishing up the offer used to be conditional on regulatory approval and on no other company making a proposal that used to be more recommended to Swedish Match’s shareholders.

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