Xiaomi partnership with Leica reputedly confirmed by MIUI app
Some partnerships between phone makers and digital camera companies seem to be exiguous extra than marketing ploys. Others, alternatively, beget modified mobile photography for the better – and per chance none extra than the cooperation between Huawei and Leica. Nevertheless, with Huawei’s smartly documented complications over the past few years, stemming from slightly a few US government bans, or no longer it has been selling intention less phones than it extinct to, and Leica could well well per chance be desirous to accomplice with one other smartphone maker.
It be been rumored already for a few months: the Xiaomi 12 Ultra‘s digital camera module will most definitely be Leica branded. But… could well well per chance this be for right? In step with some fresh records, yes.
Xiaomi 12 Pro (left) and 12 (factual) get no longer beget Leica branding
An enterprising soul went and did a deep dive into the Gallery Editor app constructed into Xiaomi’s Chinese language MIUI ROM. And what he found there, on this app’s code, are translation strings straight linked to Leica. The strings consult with filters that could well even be extinct when editing photos and movies, which intention we must search info from to behold some Leica-branded filters marketed by Xiaomi alongside the phone’s co-branding. Here’s nothing particular needless to deliver, other phone makers beget achieved the equal component earlier than.
Sadly the aforementioned strings are no longer utilized yet, so it all looks love some preparatory work for the eventual integration.
Whereas it looks love Xiaomi is certainly going to accomplice with Leica, what’s quiet unclear is the extent of this partnership. Will this upright be an occasion to slap the Leica label on a phone, add some Leica-inspired filters to the digital camera and gallery apps, and name it a day (and a marketing defend)? Or will Xiaomi undoubtedly cooperate with and use Leica’s skills to toughen the imaging and video output of the 12 Ultra when in contrast with its opponents? That stays to be seen.
Source (in Polish) | By intention of
